Project Overview

A print advertising mock-up for a university assessment, involving the creation of an energy drink brand, product design and campaign advertising positioned as a longer lasting energy option compared to competitors.

Ideation

Explored energy drink audiences and competitor branding, focusing on how energy and fatigue can be communicated visually.

Concept Development

Developed a brand identity and product design focused on sustained energy and strong performance messaging, using bold visuals for impact and shelf presence.

Execution

Included brand naming, can design and a print advertisement promoting the drink as a longer lasting alternative to competitors. Visual contrast and strong composition were used to communicate endurance and energy. Created using Adobe Photoshop.