An advertising poster concept created for Blast Energy focused on promoting the brand through visual storytelling and character based design. The campaign used animated drink cans to represent different energy levels, contrasting tired and unmotivated characters with the active and energised Blast Energy can.

The final design featured exhausted drink cans resting on a bench while the Blast Energy can appeared active and energised, reinforcing the tagline “Recharge with Blast Energy.”  The project explored humour, visual contrast and brand personality to create an engaging and memorable advertisement. Created using Adobe Photoshop.