A billboard campaign concept created for the Toyota Prius focused on promoting the vehicle’s long distance range and environmentally conscious design to an Australian audience. The campaign aligned with the Prius’ positioning as one of Australia’s leading eco friendly vehicles while highlighting the freedom and flexibility offered by extended battery range.

The final design placed the vehicle within the Australian outback surrounded by native wildlife, reinforcing themes of sustainability, exploration and connection to the natural environment. Supported by the tagline “Connect With What Matters,” the campaign explored how environmentally conscious transport can encourage both adventure and wildlife preservation. Created using Adobe Photoshop and Illustrator.