Project Overview

An infographic campaign created in collaboration with Minderoo Foundation to raise awareness of the risks associated with using vapes as a smoking cessation tool, targeting younger adults through clear public health communication.

Ideation

Researched vaping trends among younger audiences and explored how health information could be communicated in a clear and engaging way.

Concept Development

Developed a visual direction using bold colour, concise messaging and simple iconography to communicate key risks and support clear understanding at a glance.

Execution

Designed a public awareness infographic highlighting the harmful effects of vaping and providing practical guidance to avoid use. The final piece prioritised clarity, accessibility and strong visual hierarchy to engage younger audiences effectively. Created using Adobe Spark and Canva.