Project Overview

A series of informational graphics created as part of a university communications project focused on maintaining neutrality in public messaging around the Australian Voice Referendum 2023. The work formed part of a broader website and Instagram campaign designed to support informed decision making.

Ideation

Explored the complexity and public confusion surrounding the referendum, including difficulties in understanding both campaign arguments and the voting process. This highlighted the need for clear, simplified communication.

Concept Development

Researched and gathered information from trusted sources to identify key points from both the Yes and No perspectives, as well as official voting instructions. This information was structured into clear, balanced content for public communication.

Execution

Designed three informational graphics presenting both sides of the referendum and step by step voting guidance. The final designs simplified complex information into clear, accessible layouts, with an emphasis on neutrality, hierarchy and readability. Created using Canva.