Project Overview

A campaign concept for Absolut Vodka inspired by the brand’s global themed bottle campaigns. The brief required the development of a new cultural concept that aligned with Absolut’s visual identity and target audience.

Ideation

Initial concepts explored a range of countries, cultural themes and visual styles before selecting Japan as the strongest direction.

Concept Development

Research into Absolut’s branding, audience and previous campaigns informed the final concept, with a focus on Japanese culture, soft colour palettes and contemporary styling.

Execution

The final design featured an Absolut bottle wrapped in cherry blossom branches, supported by print and digital advertising assets that incorporated watercolour cherry blossom imagery. Created using Adobe Photoshop and Illustrator.