Project Overview

A skincare product concept developed around oranges as the primary ingredient, creating Orange O — a vitamin C focused skincare line designed to highlight the natural benefits of citrus in everyday skin health.

Ideation

Research explored potential uses of oranges as a functional ingredient, alongside skincare products appealing to a younger audience. The concept direction focused on keeping the brand as natural and ingredient-led as possible.

Concept Development

Research into vitamin C informed the core concept, linking orange extract to benefits such as brighter, more even and tighter-looking skin. This insight shaped the development of the product range and visual identity. Simplistic packaging using recycled materials was introduced to reinforce the natural, raw positioning of the brand and products.

Execution

The concept was developed into branding and product advertising for a moisturiser and facial cleanser. Created using Adobe Photoshop and Illustrator.