A skincare brand concept created around the use of oranges as the primary ingredient source. The brief encouraged the development of an original product concept centred around a chosen ingredient, leading to the creation of Orange O, a skincare line focused on the benefits of vitamin C and orange extract within everyday skincare products.

The project included branding, packaging design and product advertising for a moisturiser and facial cleanser targeted towards younger skincare consumers. The visual direction combined clean packaging with bright citrus inspired imagery to reflect freshness, hydration and skin health while reinforcing the natural ingredient focus of the brand. Created using Adobe Photoshop and Illustrator.